About us
Meet MSQ DX
Digital defines businesses today.
Success is measured by the experiences you create, the precision of your execution, and the speed at which you adapt. Organisations that thrive are the ones who translate digital opportunity into impact for their customers and measurable outcomes for their business.
500+
Digital experts
Globally, bringing together 25 years of digital experience expertise
£50M+
Annual revenue
Delivering commercial impact for complex organisations at enterprise scale
GLOBAL
Part of MSQ
One of the fastest-growing global creative, media and technology groups, with 1,850 people across 24 offices worldwide
Our approach _
We measure success by commercial impact
MSQ DX combines deep enterprise expertise with a fundamentally different approach - we don't measure success by deliverables. We measure it by commercial impact trusted by organisations including Porsche, Bosch, Vodafone, BCG, Vaillant, CFA Institute and Caesars Entertainment to deliver the kind of impact that matters - revenue growth, operational efficiency, and competitive advantage you can prove.
Let's start your digital transformation
Let's talkClients _
Our Clients
Our values _
The guiding principles that drive how we work across MSQ DX and with our clients:
01/04 _
Outcomes matter
Growth, efficiency and commercial impact are the measure of our success
Our belief: Digital experiences must justify their existence through measurable impact. We start with the commercial outcome and work backwards because every layer from strategic thinking to system architecture to interface design must align to a single goal: delivering growth, efficiency or both.
02/04 _
Collective intelligence
We unite senior minds and advanced tools to solve complexity together
Our belief: The best solution wins regardless of who or where it comes from. We seek out diverse perspectives, share knowledge obsessively and use our global scale as a superpower.
03/04 _
Technology evolves by the day, so do we
Moving fast matters however only matched with precision and rigour
Our belief: We build tomorrow’s solutions today, then evolve them daily. Speed gets you to market. Precision keeps you there. Evolution keeps you ahead.
04/04 _
Challenge with respect
Innovation grows when ideas are tested constructively and every voice is valued
Our belief: Excellence requires honest debate and high standards. But high performance happens when people feel valued and supported. We challenge the work fiercely while supporting the person completely.
Leadership _
Our Global Leadership Team
CEO UK _
Rebecca Crook
Rebecca leads the UK business as CEO, overseeing strategic direction, operations, clients, people and culture. Joining in January 2025, she brings a 25-year track record of growing and scaling digital agencies globally.
A people-first leader, Rebecca leverages her extensive mentoring experience and brings industry expertise as Co-Chair of BIMA's CEO and Leadership Council. She has served as a Non-Executive Director for the NHS and National Trust, and is currently Chair of The Diana Award.
Co-Managing Partner, DACH _
Florian Frey
Co-Managing Partner, DACH _
Mathias Reinhardt
_ Certified B Corporation
Driving positive change
As part of MSQ, we're backed by the first global marketing group to become carbon negative and achieve B Corp certification in 2023.
We're on a mission to be a responsible business - leading the way in carbon removals, working towards science-based reduction targets, and leaving a legacy of creating better in all that we do.
Because commercial impact and positive impact aren't mutually exclusive. They're both part of getting it right.