A digital transformation with 5-star results
32.5%
Revenue growth post-launch.
42.1%
Jump in conversion for its flagship London hotel.
280%
Increase in restaurant reservations interest
Industry _
Travel and Hospitality, Luxury
Location _
Global
Founded in Malta in 1968, Corinthia Hotels is a global hotel company with an expanding luxury portfolio. Corinthia has pioneered the ‘Grand Boutique’ hotel genre, blending the elegance of a grande dame with the energy of a lifestyle boutique hotel. From the original Corinthia Palace in Malta to hotels in London, New York, Brussels and Bucharest, the company is developing landmark properties in Rome, Doha, Riyadh and Dubai, alongside resorts in the Maldives and beyond. Combining Mediterranean soul with world-class culinary and wellness offerings and authentic service, Corinthia remains a leader in the hospitality sector with ambitious plans to further strengthen its position in global luxury.
With the mandate to elevate and grow, Corinthia’s existing website didn’t match its new ultra luxury positioning or support its ambitions for growth which required a flexible and stable CMS.
Powered by Optimizely DXP, we turned it into a sales engine that remained true to the brand - making navigation user-centric, streamlining booking flows, and giving guests a precision-personalised experience. All in all, a premium site was developed that performed just as well as it looked.
The Challenge _
To maximise the brand experience across the website and increase revenue generating performance, addressing the following:
Outdated navigation, not built around guests needs
Friction in reservation and booking flows
No global personalisation
Minimal testing and optimisation
The brief was clear: create a digital experience that felt as premium as its properties, built to boost room bookings at scale.
A digital experience that feels as premium as Corinthia Hotel's properties
The Solution _
Beyond just a new website, we delivered a digital ecosystem primed for scales and continuous improvement:
Re-designed user journeys around guest behaviour
Supercharged content and personalisation with Optimizely DXP
Launched testing programme to reduce drop-offs and enhance reservation flows
Seamlessly integrated with SynXis, an industry-leading booking system
Reinforced Corinthia’s “grand boutique” positioning via richer, prioritised content
Commercial Impact _
Key deliverables
32.5%
YoY revenue growth in first quarter post launch
280%
increase in restaurant reservations interest
38.6%
faster load times
Saving resource in site maintenance while improving UX and SEO
42% increase in bookings was achieved for the flagship Corinthia London following the launch of the new website experience.
The team has created an immersive luxury platform that perfectly showcases our world-class portfolio and luxury assets.
Omar Farrugia, Head of Global Digital Partnerships, Corinthia
Omar Farrugia, Head of Global Digital Partnerships, Corinthia