Laying smarter digital foundations

Marshalls is a leading UK provider of landscaping, building and roofing solutions, with over 2,400 employees and annual revenue exceeding £600M.

Executive summary_

Marshalls knew its legacy tech was holding back the business and chose MSQ DX to help it level up.

We replatformed to Umbraco creating a flexible, composable ecosystem that supported growth while meeting the needs of both trade and domestic customers. Even better, our AI tool, Nimbus, migrated 763 items of content in 8 weeks - Faster, cheaper, and error-free.

The challenge_

Marshalls was embarking on a huge digital transformation journey to modernise its business.

Existing tech architecture while functional, was rigid and slow, no longer aligned with the company's ambitious growth plans. A shift to a scalable, modern platform was the biggest priority. One major dependency? Migrating 763 legacy content items (plus metadata, links, and content blocks) to a new platform, in just 8 weeks-without compromising structure, SEO or customer trust.

The Solution_

The transformation delivered on all fronts.

Speed, performance, cutting costs and improving enquiries for Marshalls' B2B and B2C audiences , Using Nimbus, our AI-powered content migration tool, we were also able to:

• Fetch, analyse and auto-map content to the new model

• Preserve metadata and internal links

• Adapt to changing content templates mid-migration

• Eliminate manual errors, improve consistency

• The result? Zero disruption, deadlines met, happier customers