Pioneering the Future of Transport

Translink, the public transport backbone of Northern Ireland, connects over 1.6 million passengers weekly through its rail and bus network and generates around £330 million annually.

Executive summary

Translink's legacy systems didn't support real-time cross-border capabilities, limiting their product offering and forcing customers through effort-intensive processes.

By leveraging multiple third-party vendor integrations, we've enabled Translink to significantly expand their digital product range, delivering genuinely seamless multimodal, cross-border journeys that passengers can manage independently. This expanded product offering, made possible through the new platform and vendor integrations has driven a substantial shift from traditional methods such as kiosk purchases towards digital channels, resulting in an 86% increase in digital usage.

The Challenge _

Translink's fragmented digital systems created impossible barriers for passengers:

• Zero self-service journey management capabilities

• Human intervention required for even basic tasks

• Fragmented systems across bus and rail services

• Legacy platforms couldn't handle real-time, cross-jurisdictional operations

Translink faced a strategic imperative: transform digitally to offer seamless, accessible and efficient services that today's passengers expect from public transport providers.

The Solution _

Translink achieved a seamless cross-border, multimodal integration within a single platform.

• Direct API connections with Irish Rail, BEING, and MENTZ, enabling unified cross-border, multimodal functionality with seamless payment flows

• Real-time ticket modifications, refunds, and seat selection

• Complete wheelchair booking independence with step-free planning

• Unified cross-border, multimodal booking in a single journey

• AI-powered behavioural analysis driving UI redesign

• Mobile-first, fully accessible interfaces