Shopify Plus

Enterprise B2B, Simplified

Shopify Plus puts B2B at the core—not bolted on as an afterthought.

Native B2B capabilities include:

• Company profiles: Hierarchical account structures for complex organisations

• Custom catalogues and price lists: Tailored assortments and pricing by customer

• Quantity rules: Minimum orders, pack sizes, and bulk requirements

• Payment terms: Net 30, net 60, custom credit arrangements

• Self-serve portal: Buyers manage their own accounts, orders, and team members

All managed from one platform—no separate systems, no data synchronisation nightmares, no fragmented experiences.

Tailored buying experiences:

• Curated assortments: Show relevant products by customer segment

• Volume pricing: Tiered pricing that rewards larger orders

• Personalised checkout: Custom fields, approval workflows, purchase order references

• Shopify Functions: Extend functionality without custom development

• Liquid templating: Customise experiences with flexible templating

• Headless architecture: Complete frontend freedom when you need it

Global scalability:

• Shopify Markets: Localised content, currencies, and payment options

• Multi-region rollout: Coordinated deployment across geographies

• Language support: Native multilingual capabilities

• Tax and compliance: Automated handling of regional requirements

MSQ DX + Shopify Plus: Strategy, Integration, Rollout

We turn Shopify Plus into a growth engine for complex B2B operations.

Strategic advisory:

• Platform fit assessment: Is Shopify Plus right for your B2B requirements?

• TCO modelling: True cost comparison with legacy alternatives

• Rollout planning: Blended B2C/B2B or dedicated B2B stores?

• Enterprise governance: Aligning platform with organisational controls

Experience and conversion expertise:

• Buyer-specific storefronts: Tailored experiences by customer segment

• Quick-order UX: Efficient reordering for repeat buyers

• D2C-grade experiences: Modern buying experiences that wholesale customers now expect

• Conversion optimisation: Continuously improving from cart to completion

Integration and data precision:

• ERP integration: Bi-directional sync of orders, inventory, customers, pricing

• PIM connectivity: Product information from authoritative source

• CRM synchronisation: Customer data and interaction history

• Tax and payment systems: Automated calculation and processing

• Fulfilment integration: Order routing and tracking

• Shopify Flow automation: Smart workflows reducing manual effort

• Company and account migration: Seamless transition from legacy systems

Operation and evolution:

• Performance monitoring: Tracking KPIs and identifying improvements

• Security and compliance: Maintaining enterprise-grade standards

• Feature adoption: Implementing new Shopify capabilities as they release

• Innovation cycle alignment: Evolving with platform, not lagging behind

Why Shopify Plus for Enterprise B2B

Market-leading commerce platform with enterprise-grade reliability.

Recognised by Gartner and Forrester as a digital commerce leader, Shopify Plus combines:

Largest commerce app ecosystem:

• Over 8,000 apps extending functionality

• Pre-built integrations reducing custom development

• Continuous innovation from app partners

Enterprise-grade integrations:

• Certified connectors for major ERP systems

• API-first architecture for custom integration

• Webhook automation for real-time synchronisation

Performance and security:

• 99.99% uptime SLA

• Enterprise-grade compliance (PCI DSS, SOC 2, GDPR)

• Global CDN for fast performance everywhere

• Automatic scaling for traffic spikes

Innovation velocity:

• Continuous platform improvements

• New features released regularly

• No expensive upgrades or migrations

• Automatic benefit from Shopify's R&D investment

This means your B2B platform improves continuously without the upgrade cycles and disruption of traditional enterprise platforms.

MSQ DX: International Expertise for Enterprise Programmes

Strategy, build, integration, optimisation across regions, brands, and channels.

As an international agency group, MSQ DX brings:

• Multi-market rollout experience: Coordinating deployment across geographies

• Brand portfolio management: Multiple brands on shared or separate instances

• Channel orchestration: B2B, B2C, marketplace, and emerging channels

• Enterprise governance: Controls appropriate for global organisations

• Change management: Ensuring adoption across markets and teams

We combine Shopify Plus's speed and simplicity with the discipline and governance that enterprise B2B demands.

Key Credentials:

• Native B2B on Shopify Plus—company profiles, custom catalogues, price lists, payment terms, quantity rules, self-serve portals

• Customisable buying & checkout—personalise with Liquid, Shopify Functions, APIs, or go headless

• Largest commerce app ecosystem—over 8,000 apps accelerating innovation

• Enterprise-grade integrations—seamless connectivity with ERP, PIM, CRM, fulfilment systems

• Automation at scale—Shopify Flow enables smart workflows reducing manual effort

• Global reach—localise content, currencies, and payment options with Shopify Markets

• Trusted market leader—recognised by Gartner and Forrester for digital commerce

• Performance & security—99.99% uptime, enterprise-grade compliance (PCI DSS, SOC 2, GDPR)