A Higher Value Digital Commerce Experience

Currey & Company is a wholesale home furnishings manufacturer with a global reputation for innovative lighting, furniture, and accessories serving residential, commercial and hospitality customers. 

Executive summary_

Currey & Company’s legacy ecommerce platform failed to deliver an intuitive user experience, compelling brand presentation, or reliable performance, limiting engagement, operational efficiency, and data driven insight across complex B2B buying journeys. By leveraging a modern Optimizely commerce platform, MSQ DX consolidated technology and paired operational efficiency with an intuitive, visually rich shopping experience, creating a scalable foundation for engagement, insight, and continuous optimization. This shift reshaped how customers discovered and purchased products online, enabling richer product discovery, simpler registration and buying workflows, and driving a 62% increase in customer lifetime value.

The ecommerce platform lacked the experience and operational foundation required to support modern B2B commerce:

• Poor search, navigation, and checkout usability

• A digital experience that failed to reflect the premium brand

• Data and performance limitations restricting insight and scalability

• Manual processes and fragmented integrations slowing operations

These constraints limited engagement and long-term customer value.

We unified experience, content, and systems to create a commerce foundation built for scale:

• An Optimizely commerce platform supporting faster iteration, integration, and optimization

• Showroom‑led ecommerce experience with intuitive navigation, rich product content, and streamlined registration and purchasing

• API‑driven integrations connecting ERP, CRM, PIM, and payments

• Embedded analytics enabling continuous optimization across the full customer journey