The Problem: Can Your Content Operations Keep Pace with Demand?
The hidden cost of content inefficiency.
Content requirements grow exponentially while budgets stagnate. A single car purchase involves over 900 digital interactions—each requiring content. Marketing teams spend up to 10% of working time just searching for files, whilst 43% of content is created for only a single channel—massive duplication of effort.
The Solution _
What if content operations could scale without proportional cost increases?
The solution _
Content Factory
Content Factory industrialises content processes through the content hub (platform) and content house (organisation). Break content into reusable atoms. Deploy across channels efficiently. Maintain governance and brand consistency. AI-powered tools accelerate creation whilst costs stay predictable as volume grows.
The solution _
Three core principles
Content Atoms: Reusable units enabling flexible, scalable deployment
Measurability: Actions and processes tracked to optimise effectiveness
Decoupled Workflows: Creative and production teams work in parallel for efficiency
Management consultancy McKinsey cites a 9% increase in productivity through generative AI in marketing, with 75% of gains in customer service, sales, and marketing.
Commercial impact: More content, across more channels, with lower costs and faster time-to-market—meeting increasing content demands without increasing budgets.