Eight shortlisted, eight awards: MSQ DX at the Digital Impact Awards 2026

The awards, run by Communicate magazine, recognise strategic, effective digital communications. The winners were announced on 10 November at Park Plaza Riverbank in London.

For a company that calls itself The Digital Impact Company, it was a special night. We believe brands live or die by their digital experience, and we measure our work by one thing: the commercial impact it delivers for our clients.

The winning work

Gold, Best Digital Transformation: CFA Institute

An end-to-end digital transformation for CFA Institute, rebuilding its website, marketing technology, data architecture and content operations. Sixteen months on, monthly site revenue is up 48.5% year on year and conversion-ready visitors are up 73%.

Gold, Best Innovation: Nimbus

Nimbus is our AI content migration platform and part of the MSQ DX Digital Impact Engine, our suite of AI tools that speeds up delivery. For Mott MacDonald, it migrated 2,000 complex content pieces in eight weeks instead of eleven, with 100% accuracy.

Gold, Best Use of Digital by Sector: FMCG: Arla Foods UK, with 26 PMX

An AI search strategy for Arla Foods UK, delivered with 26 PMX and built on expert-led content that AI engines trust. Organic clicks reached 942,063 in 2025, 57% above target, and AI Overview citations grew from 5 to 822.

Gold, Best Use of Digital by Sector: Professional Services, and Silver, Best Use of Artificial Intelligence: CIPD

CIPD Buddy AI gives CIPD’s 160,000+ members instant, trusted answers drawn from CIPD’s own guidance. It has answered more than 45,000 questions with a 97% quality score.

Gold, Best Use of Digital by Sector: Technology, Media and Telecommunications: VodafoneThree

AI-assisted search across the Vodafone and Three websites, giving 27 million customers direct answers instead of lists of links as the two brands come together. 60% of enquiries are now solved first time, up from 15%.

Silver, Best Use of Digital by Sector: Engineering & Manufacturing: Marshalls

One digital platform for specifiers, trade customers and homeowners, with content migrated by Nimbus three weeks ahead of schedule. Consumer conversion is up 68% and sample orders are up 92%.

Bronze, Best Use of Artificial Intelligence: Corinthia Hotels

A seven-agent AI system that writes personalised content for five guest personas across 14 stages of the guest journey, in Corinthia’s own brand voice. Every variant was approved first time, with a tenfold productivity gain.

One standard, eight different projects

From AI-led personalisation, chatbots and search to automated content migration, digital transformation and new digital experiences, these projects span very different sectors and challenges. What they share is how they’re delivered and how they’re judged.

The MSQ DX Digital Impact Framework baselines every project before work starts and tracks it live against growth, savings and experience. The MSQ DX Digital Impact Engine, including Nimbus, speeds up delivery with AI. Our principle is simple: if we can’t measure it, we don’t build it.

Rebecca Crook, CEO, MSQ DX:

"We call ourselves The Digital Impact Company, so winning an award for every project we entered at the Digital Impact Awards means a great deal to us. Each of these projects was measured by what it earned for our clients, not by what we launched. Thank you to our clients for their ambition and trust, and to our teams, who make that impact happen every day."

Thank you

Thank you to CFA Institute, Arla Foods UK, CIPD, VodafoneThree, Marshalls and Corinthia Hotels for trusting us with work that matters. Thanks also to our partners at 26 PMX, to our teams for delivering it, and to Communicate magazine for a fantastic evening.