Six OMVPs: the largest Optimizely MVP team of any UK agency

MSQ DX has six Optimizely MVPs, five Platinum and one Silver. The largest OMVP team in any UK agency, and one of the top OMVP teams of any agency globally.

Lorna Foott, Director of Partnerships, 4 May 2026

Glossy pastel ribbons (pink, peach, mint) twisted together into an abstract knot against a soft pink background.

Six of our team are now Optimizely MVPs, with Tom Robinson the most recent addition earlier this year. That makes us the largest OMVP team in any UK agency, and one of the top OMVP teams of any agency globally.

The six are Andy Blyth (Technical Architect), Graham Carr (Technical Architect), Lorna Foott (Director of Partnerships), Ibrar Hussain (Technical Director), John Prior (Principal Consultant) and Tom Robinson (Technical Analyst). Five hold Platinum status. One holds Silver. Four were inducted in the Summer 2024 cohort, Lorna joined in Winter 2025, and Tom came in this year.

We're genuinely proud of the team behind this. OMVP status isn't given lightly. It rewards years of community contribution, technical writing, product feedback and active engagement with the wider Optimizely ecosystem.

What OMVP actually means

The Optimizely MVP programme recognises individuals who've made sustained contributions to the Optimizely community. OMVPs get early access to product roadmaps, direct lines into Optimizely product teams, and active involvement in the conversations that shape where the platform goes next. The programme spans 50+ organisations across 17 countries, with new applications reviewed twice a year.

Platinum is the higher of the two tiers within the programme. It reflects sustained contribution over multiple years through technical content, product feedback, ecosystem engagement and community leadership.

What it means for clients

The people you're working with on your Optimizely project are deep inside the Optimizely community. They have direct lines into product teams, early visibility on the roadmap, and a working understanding of where the platform is heading. Questions get answered fast. Roadmap shifts get flagged early.

Six OMVPs is one part of how Optimizely sees us. The other is UK Customer's Choice Partner 2024, which is voted by Optimizely clients themselves. That's the clearest signal you can get that the recognition translates into work that actually lands.

Our team are also Opal specialists, with growing real-world capability across Optimizely's AI orchestration product. As clients start to think seriously about how AI agents fit into their digital experience stack, having OMVP-level expertise and hands-on Opal experience in the same team matters.

Innovation and delivery on every project

OMVP expertise sits across every Optimizely project we deliver. The team behind the recognition is the team behind the work. Architecture, technical direction, consultancy and QA, all delivered by people Optimizely formally recognises.

If you're planning Optimizely work and want to know what having this kind of team behind you actually feels like, we'd love to chat.

What is an Optimizely MVP?

An Optimizely MVP (OMVP) is a member of Optimizely's global recognition programme for technical and strategic excellence on the platform. OMVPs are reviewed twice a year, get early access to product roadmaps, and have direct contact with Optimizely product teams. The programme spans 50+ organisations across 17 countries.

How many Optimizely MVPs does MSQ DX have?

Six. Five at Platinum level and one at Silver. This is the largest concentration of OMVPs in any UK agency, and one of the top OMVP teams of any agency globally.

Who are the MSQ DX Optimizely MVPs?

Andy Blyth (Technical Architect), Graham Carr (Technical Architect), Lorna Foott (Director of Partnerships), Ibrar Hussain (Technical Director), John Prior (Principal Consultant) and Tom Robinson (Technical Analyst).

What other Optimizely recognition does MSQ DX hold?

MSQ DX is an Optimizely Platinum partner with an 18-year relationship and UK Customer's Choice Partner 2024. Our team are also Opal specialists, with growing capability across Optimizely's AI orchestration product.