Everyone was aiming at Opticon. But did you make the winning throw?
If you scanned your badge and took part at our axe throwing stand, you’re in with a chance of a night’s stay at Corinthia London, a five-star hotel in Whitehall with one of the largest hotel spas in the city.
Spin the wheel below to reveal the winner.
Congratulations to our winning thrower!
Our team will be in touch with further details on your stay at Corinthia Hotels London.
Where you’re staying
On the corner of Whitehall, just steps from the River Thames, Covent Garden and the South Bank, Corinthia London is a five-star hotel that reflects the city’s dynamic spirit. Behind its grand façade is a central London retreat with elegant rooms and suites, celebrated fine dining, vibrant cocktail bars and one of the city’s largest hotel spas. From considered design to intuitive service, every detail is designed to delight.
Corinthia Hotels and MSQ DX
Our partnership with Corinthia Hotels started with a 5 star digital transformation. A new website on Optimizely DXP, designed to match their ultra luxury positioning, delivered 32.5% year on year revenue growth in the first quarter after launch and a 42% increase in bookings at the flagship Corinthia London.
Building on that success, we developed a seven agent AI ecosystem on Optimizely Mark that delivers luxury personalisation at scale. An award winning project, recognised with Innovative Use of AI in Marketing at the Hotel Marketing Association Awards 2026, it was also the focus of a recent Optimizely webinar on how Corinthia Hotels uses AI agents to personalise at scale. Read the full case studies on our impact page.

Want to see agentic personalisation in action?
Watch our global talk with Optimizely, “How Corinthia Hotels uses AI agents to personalize at scale”, now available on demand. It walks through the seven agent system behind the work, end to end.
WATCH ON DEMAND