We're at Opticon 26
- 18 Years of experience
- 50+ Implementations
- 100+ certifications
- Opal specialised
Opticon 2026 is back and so are MSQ DX as gold sponsor. Optimizely's European partner and customer event returns to the Barbican on 13th October, unpacking into what's next for agentic digital experiences, from AI powered content and experimentation to how businesses are turning that into real results.
Find out where we're making an impact on the day, from a team that's won Optimizely partner award four years running, most recently UK & Ireland Customer's Choice Partner of the Year in 2024 and 2025. We'll be there all day with a talk, an axe throwing stand, and a booth. Come find us.
Where to find us
The Outpost Barbican Hall 4:00pm _
Don't miss our talk
He's just not that into you
When personalisation breaks the trust barrier: using Hollywood logic to make sure your customer feels wooed, not pursued.
Your customers love it when you're attuned to their needs. They're less keen when it starts to feel like you know too much, too soon. We'll explore how brands cross from Romcom Hero to Real-life Creep, and why a little restraint builds more trust than showing off what you know.
Test your aim with us
Axe throwing
Everyone's aiming. Who's making an impact?
Camp Opticon wouldn't be complete without a proper camp activity, so we've brought axe throwing to the Barbican. Soft axes, sharp aim required. Every throw wins a prize, and the top scorers go into the draw for the ultimate prize of a stay at a Corinthia hotel.
Central foyer _
Meet the team
Come and chat to the team about how we can turn your digital experience into measurable commercial impact.
Our OMVPs and Opal specialists will be on hand all day, ready to talk through whatever's on your roadmap.
Andy Blyth
Technical Architect
Optimizely OMVP
Graham Carr
Technical Architect
Optimizely OMVP
John Prior
Principal Consultant
Optimizely OMVP
Lorna Foott
Director of Partnerships
Optimizely OMVP
Tom Robinson
Technical Analyst
Optimizely OMVP
Katy Stuart
Client Partner
Client success
Zannah Ingraham
Chief Customer Officer
Client success
Ben Rudman
Executive Director MSQ
Rebecca Crook
CEO UK
Stephan Abram
Chief Impact Officer
Commercial Impact
Nick Rudd
Director of Consulting
Consulting & Strategy
Skye O'Leary
Digital Strategist
Digital Strategy
Chris Sheldon
Head of Growth
New Business
START THE CONVERSATION _
Can't wait for the day?
Get in touch now and tell us about your challenge. We'll have someone from the team ready to talk through what impact could look like for you.
GET AHEAD OF OPTICONOur work with Optimizely
Corinthia Hotels
AI agents delivering luxury personalisation at scale
Corinthia Hotels needed personalisation across five guest personas and 14 lifecycle stages, without compromising luxury brand standards. MSQ DX built a seven agent AI ecosystem on Optimizely Opal, achieving a 100% first time approval rate and 10x productivity gains in variant production.
Winner - Hotel Marketing Association Awards
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Vodafone
Tech-enabled growth for Vodafone's customer experience
Vodafone needed to modernise legacy systems and processes to stay ahead in a fast-moving industry. MSQ DX embedded across Vodafone's digital engineering ecosystem in a "One Team" model, achieving an 80%+ reduction in hosting costs and cutting environment set up time from 8 weeks to 33 minutes.
CFA Institute
A digital transformation delivering a $10.5 million revenue surge
CFA Institute needed to move from offline learning to a fully digital product and learning ecosystem. MSQ DX reimagined their enterprise web estate with new experiences, data capability and AI integration, delivering $10.5m incremental revenue and a 24% boost in organic search conversions.
Winner - Memcom Excellence Awards